New

Achieve the Highest ZEN with the new mid range Primal Euro Nymphing rod. The ZEN takes all of the best elements of the ZONE and creates the perfect gateway…

The new Primal WILD combines all of the good stuff that goes into our Primal freshwater fly rods and squishes it down into a mini me 7'10" six…

REVEL in endless good times on the water with this rod in hand. With a stealth olive finish and high-end componentry, this is a rod that should cost more…

The new Primal REVEL CS is a rod that will turn a lot of heads, human and fish alike. CS stands for carbon scrim, and like the big daddy CCC versions,…

Presentations must be on POINT when fishing tight twigwaters and skinny streams, which is where the shorter length and slower action of these rods shine…

INTRODUCING THE NEW PRIMAL RAW CCC COMPRESSED CARBON TECHNOLOGY Primal’s new Compressed Carbon Chain (CCC) technology utilises an incredibly low mass…

Developed by Flyfish Europe in collaboration with Primal Rod Company for the Scandi style of fishing for anadromous fish like Atlantic salmon and seatrout…

Learning to cast a double hander is all about finding the right RHYTHM. Once you have that part of the equation sorted then there’s no holding you back…

The new Primal Zone CCC series represents the pinnacle of European-style nymphing rod design, incorporating advanced materials and engineering for superior…

These rods have everything you need, and nothing you don't, for your next fly fishing CONQUEST. Designed to be easily cast and forgiving enough to…

Fortune might favour the brave but fly fishing favours the BOLD. Fish with confidence using the best tools available to help you grow your skill set on…

Centerfire is a double-edged sword perfectly suited for both single- and doublehanded fly fishing for Atlantic salmon and seatrout in torrential rivers…

Updated for 2026 with highly water-resistant and super-durable materials, plus a refined shape and increased capacity for an easy-wearing, easy-to-use,…

The blue skies and sandy shores of the tropics beckon. Spending a full day under the sun requires stepping up your sun coverage. Our Women's…

The easy-wearing Women's Solar Sombrero breezes through record highs thanks to a lightweight, moisture-wicking build that provides full coverage for…

Whatever the season, place or scenario, the women's Simms Logo Hoody is ready to make moves. Featuring cotton-blend comfort under the hood with a…

• CROWN FIT: Mid

Cut glare and spot more fish with the long-bill lid that brings proven performance and laser focus to the flats fishing game. - Nylon fabric with DWR…